Difficulties faced By Spinelli Coffee-Free-Samples for Students

Question: Discuss about the difficulties faced by Spinelli Coffee. Answer: Introduction Coffee is regarded as one of the important traded commodities and is considered as one of the most vouched beverages around the world for its unique flavours along with sensory characteristics[1]. The following report is based on the Spinelli Coffee, one of the esteemed names in the contemporary coffee market[2]. The report starts via highlighting the limitations associated with the services of the company followed by a detailed highlight of companys history and environmental sustainable resources employed by them. Limitations of the Company The limitations of the company are reflected in regards to the services procured in terms of the corporate delivery. According to the official website of Spinelli Coffee, they require at least 3 to 4 hours excluding the day of order to process the bulk corporate order. Moreover, the orders of the food items are subject to the availability for of the stock[3]. These delays in delivery prevent Spinelli Coffee to compete with its immediate competitor in the contemporary market and that is Starbuck. Moreover, Spinelli Coffee is also at times criticised for its high level of price band. However, keeping their quality into consideration the nature of roosted process undertaken by them in order to maintain their original flavour of the coffee, their high price rate is justified. Background of the Company Spinelli Coffee is a San Francisco based company whose mission is to buy, sell and roast finest quality coffee. It was conceived in 1983 by Christopher Calkins and Arnold Spinelli and is famous among their market contemporaries for vending coffee to more than 20 different cafes, restaurants, hotels and food market. Its first outlet in Singapore opened in the year 1996 and this is followed via rigorous strategic expansion in different business district including the downtown shopping malls. Approaches the company adopted to be environmentally sustainable Caffeine is naturally occurring alkaloids which acts as mild stimulant and often are physiologically active in human. It is one of the widely used psychoactive drugs and is a mild stimulant effect to the central nervous system[4]. The percentage of caffeine present in coffee differs by brand. However, in average share of caffeine in coffee as traded by few of the common brands lies in between 30 to 40 mg/bag of coffee. Solvents like methyl chloride, chloroform, acetone, ethyl acetate and ethanol are some of the popularly used solvent extraction methods that are reduce to reduce the caffeine content of the coffee[5]. The solvent extraction method is carried out via adding a sudden percentage of solvent in the coffee. Caffeine is comparatively more soluble in solvent than that of coffee and hence seperates out of the coffee via getting dissolved inside the solvent. The solvent containing caffeine is either evaporates or left behind to get mixed with the environmental water bodies. This kind of process of solvent extraction of caffeine is considered to be hazardous for the atmosphere because their presence in the product as well their discharge into environment can serious threat towards the health of mankind. In order to reduce the harmful impact of the solvent extraction method over the environment and on the coffee consumers, the Spinelli Coffee employs Swiss Water process for the caffeine extraction. It only uses water for the process of decaffeination of the coffee and thereby making the decaffeinated coffee 100% chemical free[6]. According to Vuong et al. (2014), Roach, water is environment friendly and thus regarded as safe solvent for decaffeination. It is also cost-effective and more accessible relative to other organic solvents. Hence it can be regarded as a solvent for choice for the isolation and separation of the caffeine. Furthermore, the advantage of Swiss water process in decaffeination is, it helps to generate pure decaffeinated coffee beans that is free from harmful chemicals while keeping the original flavour intact[7] References Preedy, Victor R., ed.Coffee in health and disease prevention. Academic Press, 2014. Shinde, Ms RR, and N. H. Shinde. "Extraction of Caffeine from Coffee and preparation of Anacin drug."International Journal of Engineering10, no. 1: 2017. Spinelli Coffee Company. 2017.Spinelli Coffee Company. https://www.spinellicoffee.com/swiss-water-decaffeination. Spinelli Coffee Company. 2017.Spinelli Coffee Company. https://www.spinellicoffee.com/corporate-delivery. Spinelli Coffee Company. 2017.Spinelli Coffee Company. https://www.spinellicoffee.com/about-us. Vuong, Quan V., and Paul D. Roach. "Caffeine in green tea: its removal and isolation."Separation Purification Reviews43, no. 2 (2014): 155-174 Vuong, Quan V., and Paul D. Roach. "Caffeine in green tea: its removal and isolation."Separation Purification Reviews43, no. 2 (2014): 155-174. Spinelli Coffee Company. 2017.Spinelli Coffee Company. https://www.spinellicoffee.com/about-us. Spinelli Coffee Company. 2017.Spinelli Coffee Company. https://www.spinellicoffee.com/corporate-delivery. Preedy, Victor R., ed.Coffee in health and disease prevention. Academic Press, 2014. Shinde, Ms RR, and N. H. Shinde. "Extraction of Caffeine from Coffee and preparation of Anacin drug."International Journal of Engineering10, no. 1: 2017. Spinelli Coffee Company. 2017.Spinelli Coffee Company. https://www.spinellicoffee.com/swiss-water-decaffeination. Vuong, Quan V., and Paul D. Roach. "Caffeine in green tea: its removal and isolation."Separation Purification Reviews43, no. 2 (2014): 155-174.